Beginnings
1957
THE BEGINNING
Khadim Hussain Sheikh opened a fashion Jewellery store “Ruby Jewellers” in his hometown, Lahore, Pakistan. Having spent many years working at Ghirdari Lal Jewellers before partition of sub-continent, he had absorbed the refined aesthetics of Muslim nobility, and introduced this sensibility in Jewellery business by offering exclusive art pieces created and produced by the master craftsmen.
1960’s
SUCCESS
Within a few years, the label enjoys considerable success, as it attracts a sophisticated international clientele fond of the collection of master jewellery pieces that were inspired by the Mughal era, as proven by the floral and Islamic motifs. In time, these motifs became enduring symbols of the fashion house that was presenting increasingly innovative design aesthetics.
1970’s
TIMELESS DESIGN
Ruby Jewellers introduced products that were cherished by the most iconic figures of the time and became renowned for their timeless design. King Faisal and other dignitaries were presented the souvenirs by Government of Pakistan, made by Ruby Jewellers at the Islamic Summit Conference in 1971 held at Lahore, Pakistan.
1980’s
EXPANSION
Ruby Jewellers continues its business expansion, faithful to the original aspirations of Sh. Khadim Hussain, targeting the export market. The company increases and diversifies production, carrying out significant research on new luxurious materials, with an innovative approach to design, never tilting the legendary quality and craftsmanship, synonymous with the brand. A new showroom in Lahore near the existing, was opened, still today the core of Ruby’s research, development and production activities. Here, the great classics were revamped in new shapes and colors, and new product categories introduced.
1990’s
50TH ANNIVERARY
Ruby was re-launched to global fame through a groundbreaking mix of tradition and innovation. Athar-ur-Rehman Sheikh became creative director in 1996, infusing the luxury brand with a sense of audacity and provocation that resonated with the worlds of celebrities and of the accomplished elite.
2000’s
MOST DESIRABLE LUXURY BRAND OF PAKISTAN
Ruby Jewellers achieves astounding nation wide success and is named the most desirable luxury brand in Pakistan. Athar-ur-Rehman Sheikh, formerly Creative Director, is named CEO in 2006. Exploring Ruby’s rich heritage and its incomparable craftsmanship qualities, Sheikh creates a unique vision for the business that fuses past and present, history and modernity. Key house icons are reinvented in a fresh new guise, including the Flora, La Signature and the New Bamboo. A new flagship store opens its doors in DHA, Lahore, Pakistan on October 4, 2011.
2010’s
REVOLUTIONIZED WITH INNOVATIVE DESIGN PHILOSOPHY
Athar ur Rehman Sheikh, an Aitchisonian and a third-generation entrepreneur, established himself as one of the most sought-after Jewellery Designer with his innovative design philosophy – in which the individual gemstones, rather than the metal settings, would dictate each design – helped to revolutionize fine jewelry designs, and remains at the cornerstone of a timeless aesthetic that continues to inspire all Ruby Jeweller’s creations. The company initially began working with diamonds and various other precious stones, and today it stands as one of the most renowned jewellery brands in the country serving head of the states and celebrities. Our highly skilled staff and precise methods of ensuring that each gem is nothing short of perfect, lends to our excellent reputation in both jewellery manufacturing and retailing.
2020’s
SIMPLY INCREDIBLE
Today, the creation of Ruby Jewellers begins with a study of the extraordinary – the finest diamonds and the rarest gemstones in the world. Expertly chosen for their superlative quality, these luminous stones are the sparks that ignite the imaginations of our designers and craftsmen, who work closely together to transform each gem into collective works of art. The results are brilliant jewels of impossible beauty. Jewels so remarkable and so rare, they can only be described by a single word: Incredible.